― about me
I’m Marianna: a storyteller by heart and an experienced marketing creative by trade. Having worked on a number of diverse teams in various industries, my number one asset is my ability to adapt to any challenge that is thrown my way. From creating websites to writing blogs, designing marketing materials, growing social media engagement, planning events, and so much more, I excel at anything having to do with writing, branding, project management, and artistic vision.
― Skills
Content Creation & Copywriting
B2B and B2C Marketing Strategy
Brand Strategy
Corporate Communications
Social Media Marketing
E-commerce
Project Management
Event Planning
Photography
Fluent in English and Russian
― Work experience
Marketing Associate
Premier ProduceOne / Sept 2018 - Aug 2021
-Design and write copy for company marketing materials, such as brochures, look books, flyers, and mailers
-Create and grow company blog, conducting food industry research and interviews of local chefs and vendors
-Create content and execute strategy for all company social media accounts, increasing Facebook page likes by 63% and Instagram followers by 48%
-Write copy for and manage deployment for all email marketing, growing subscriber list by 17%
-Manage B2B website content and B2C Shopify ecommerce store, including running paid social ads and re-targeting email campaigns
-Aid in project management of a new $300k custom-built ecommerce site, including providing leadership to two new hires, as well as ownership of product cataloging 4000 items
-Execute product photography for social media channels, marketing materials, website, and Shopify store
― Education
Cleveland State University
Bachelor's degree, Marketing; Cleveland, Ohio / 2016 - 2018
Summa Cum Laude, 4.0 GPA
New Buckinghamshire University
Marketing Research and International Business; London, England / Spring 2017
― Courses
Content Marketing & SEO
Hubspot / 2020
B2B Client Associate Marketing Manager
Informa Tech / May 2023 - present
-Develop and execute marketing campaigns focused on converting prospects into a monetized audience, as well as retaining paid customers and promoting subscription renewals
-Drive sponsor and exhibitor revenue for physical and virtual events by delivering qualified leads to the sales team, increasing new business by 33% in the first nine months
-Promote target audience registrations for virtual events through email marketing and social media campaigns
-Design externally-facing digital brochures and media kits to educate, engage and upsell clients and prospects
-Manage in-house digital advertising for media properties and event brands
-Foster and lead internal partnerships throughout a globally dispersed team, ensuring collaboration is driven with a customer focus
-Responsible for KPI tracking, reporting, forecasting and performance metrics
Marketing Director
Minutemen HR / Aug 2021 - Feb 2023
-Lead and oversee cohesive brand strategy, including creation and management of brand marketing portfolio assets, such as ads, brochures, flyers, mailers, banners, and merchandise
-Develop and implement marketing and campaign strategies to increase brand awareness, drive traffic, engagement, lead generation, and conversions
-Partner with operations and sales teams to create marketing and branding strategy for three acquired companies
-Create and execute social media strategy including content creation that supports demand goals and aligns with brand, increasing followers by 61%
-Develop and execute targeted email marketing campaigns to engage, nurture, and convert prospects
-Create and implement a client-facing educational newsletter to elevate customer experience, generating a digital marketing z-score of 14% higher than industry standard
-Manage website edits, as well as contribute to website redesign with agency partnership
-Establish and maintain relationships with marketing vendors, such as agencies, printers, and promotional product suppliers
Piloting Artificial Intelligence for Marketers
Marketing AI Institute / 2023
Google Analytics
Google / 2020
Google Ads
Google / 2020
Event Coordinator
Cleveland Museum of Natural History / Sept 2014 - Feb 2017
-Sell, plan, and facilitate external and internal special events, including institutional events and those initiated by external clients, such as corporate events, weddings, and fundraisers, ranging from 20-800 guests
-Act as lead liaison between museum staff, vendors, and event needs, ensuring contractual obligations are met
-Draft and edit content for events’ marketing materials, website, and social media pages
Graphic Design
Canva Design School / 2020
Florida International University
National Student Exchange Scholar, College of Business; Miami, Florida / Spring 2018
Check out my portfolio
I've worked with numerous companies across multiple industries to obtain a strong track record of delivering sustainable results. Rather than continuing to tell you what I can do, why not take a look for yourself? I’m proud of all my previous projects, and I believe the success I’ve managed to cultivate in the past speaks for itself. Click one of the links below to see my work samples.
― ALEXANDRA LINDESMITH, MARKETING MANAGER AT SHERWIN-WILLIAMS (FORMER MARKETING MANAGER AT PREMIER PRODUCEONE)
I have been consistently impressed with Mary's motivation and ability to continuously improve. She always brought ideas to the table and was constantly analyzing ways to improve upon our processes and make our team more successful. She approached problems with professionalism, honesty, communication, and a desire to learn. She has wonderful time management skills and great organizational skills as well as a keen attention to detail. I am grateful to Mary for all of the hard work she did.
Marianna and I worked together on several projects, and she was a lifesaver! She’s talented, professional, and a great listener, so she understood what I needed. That helped us get projects done well and done quickly. She will be a great asset to any company.
― MARIA MAstRANDREA, CUSTOMER RELATIONS MANAGER AT MINUTEMEN HR
What others have to say
― DAN WILKINS, VP oF FINANCE AND PAYROLL SERVICES AT MINUTEMEN HR
Marianna has the ability to deliver results on several levels. She is a savvy marketer whose keen artistic vision plays to her strengths in branding. Marianna excels in mastering new skills, which I witnessed as she quickly became a Salesforce admin for us with the ability to code Conga templates. Her organizational and interpersonal skills would make Marianna a welcome addition to any organization looking for a contemporary marketing professional.
I am proud to offer my recommendation of Marianna Marchenko, whom I have personally and professionally known for 10 years as a friend and coworker. During my relationship with Marianna, I have experienced an individual who shows up earlier than asked to and goes above and beyond what is asked of her.
― JOE LONGANO, DIRECTOR OF SALES AT MINUTEMEN HR
If you’re looking for a marketing professional who can take your brand to new heights, then Marianna is perfect! I’ve had the pleasure of working with her on several projects, and I am consistently impressed by her creativity, strategic thinking, and communication skills along with how she executes tasks effectively and efficiently. She excels at building relationships with clients and colleagues and never fails to bring out the best in everyone she works with. I couldn’t recommend her highly enough!
― JEnna claussen, photographer AT aroma360
I wanted to recommend Marianna Marchenko, whom I have had the pleasure of working with. During my relationship with Marianna, I have experienced an individual who is a true professional and goes beyond what her daily duties are. Marianna delivers results. Marianna excels in marketing. Her work ethic and personality would make Marianna a welcome addition to any organization looking for a contemporary marketing professional. Please contact me with any questions.
― michael cipullo, coo AT minutemen hr
Let's talk
