― Work experience

Marketing Associate

Premier ProduceOne / Sept 2018 - Aug 2021

-Design and write copy for company marketing materials, such as brochures, look books, flyers, and mailers

-Create and grow company blog, conducting food industry research and interviews of local chefs and vendors

-Create content and execute strategy for all company social media accounts, increasing Facebook page likes by 63% and Instagram followers by 48%

-Write copy for and manage deployment for all email marketing, growing subscriber list by 17%

-Manage B2B website content and B2C Shopify ecommerce store, including running paid social ads and re-targeting email campaigns

-Aid in project management of a new $300k custom-built ecommerce site, including providing leadership to two new hires, as well as ownership of product cataloging 4000 items

-Execute product photography for social media channels, marketing materials, website, and Shopify store

― Education

Cleveland State University

Bachelor's degree, Marketing; Cleveland, Ohio / 2016 - 2018

Summa Cum Laude, 4.0 GPA

New Buckinghamshire University

Marketing Research and International Business; London, England / Spring 2017

― Courses

Content Marketing & SEO

Hubspot / 2020

B2B Client Associate Marketing Manager

Informa Tech / May 2023 - present

-Develop and execute marketing campaigns focused on converting prospects into a monetized audience, as well as retaining paid customers and promoting subscription renewals

-Drive sponsor and exhibitor revenue for physical and virtual events by delivering qualified leads to the sales team, increasing new business by 33% in the first nine months

-Promote target audience registrations for virtual events through email marketing and social media campaigns

-Design externally-facing digital brochures and media kits to educate, engage and upsell clients and prospects

-Manage in-house digital advertising for media properties and event brands

-Foster and lead internal partnerships throughout a globally dispersed team, ensuring collaboration is driven with a customer focus

-Responsible for KPI tracking, reporting, forecasting and performance metrics

Director of Marketing

Minutemen HR  / Aug 2021 - Feb 2023

-Lead and oversee cohesive brand strategy, including creation and management of brand marketing portfolio assets, such as ads, brochures, flyers, mailers, banners, and merchandise

-Develop and implement marketing and campaign strategies to increase brand awareness, drive traffic, engagement, lead generation, and conversions

-Partner with operations and sales teams to create marketing and branding strategy for three acquired companies

-Create and execute social media strategy including content creation that supports demand goals and aligns with brand, increasing followers by 61%

-Develop and execute targeted email marketing campaigns to engage, nurture, and convert prospects

-Create and implement a client-facing educational newsletter to elevate customer experience, generating a digital marketing z-score of 14% higher than industry standard

-Manage website edits, as well as contribute to website redesign with agency partnership

-Establish and maintain relationships with marketing vendors, such as agencies, printers, and promotional product suppliers

Piloting Artificial Intelligence for Marketers

Marketing AI Institute / 2023

Google Analytics

Google / 2020

Google Ads

Google / 2020

Event Coordinator

Cleveland Museum of Natural History / Sept 2014 - Feb 2017

-Sell, plan and facilitate external and internal special events, including institutional events and those initiated by external clients, such as corporate events, weddings, and fundraisers, ranging from 20-800 guests

-Act as lead liaison between museum staff, vendors and event needs, ensuring contractual obligations are met

-Draft and edit content for events’ marketing materials, website, and social media pages

Graphic Design

Canva Design School / 2020

Florida International University

National Student Exchange Scholar, College of Business; Miami, Florida / Spring 2018