― Work experience
Marketing Associate
Premier ProduceOne / Sept 2018 - Aug 2021
-Design and write copy for company marketing materials, such as brochures, look books, flyers, and mailers
-Create and grow company blog, conducting food industry research and interviews of local chefs and vendors
-Create content and execute strategy for all company social media accounts, increasing Facebook page likes by 63% and Instagram followers by 48%
-Write copy for and manage deployment for all email marketing, growing subscriber list by 17%
-Manage B2B website content and B2C Shopify ecommerce store, including running paid social ads and re-targeting email campaigns
-Aid in project management of a new $300k custom-built ecommerce site, including providing leadership to two new hires, as well as ownership of product cataloging 4000 items
-Execute product photography for social media channels, marketing materials, website, and Shopify store
― Education
Cleveland State University
Bachelor's degree, Marketing; Cleveland, Ohio / 2016 - 2018
Summa Cum Laude, 4.0 GPA
New Buckinghamshire University
Marketing Research and International Business; London, England / Spring 2017
― Courses
Content Marketing & SEO
Hubspot / 2020
B2B Client Associate Marketing Manager
Informa Tech / May 2023 - present
-Develop and execute marketing campaigns focused on converting prospects into a monetized audience, as well as retaining paid customers and promoting subscription renewals
-Drive sponsor and exhibitor revenue for physical and virtual events by delivering qualified leads to the sales team, increasing new business by 33% in the first nine months
-Promote target audience registrations for virtual events through email marketing and social media campaigns
-Design externally-facing digital brochures and media kits to educate, engage and upsell clients and prospects
-Manage in-house digital advertising for media properties and event brands
-Foster and lead internal partnerships throughout a globally dispersed team, ensuring collaboration is driven with a customer focus
-Responsible for KPI tracking, reporting, forecasting and performance metrics
Director of Marketing
Minutemen HR / Aug 2021 - Feb 2023
-Lead and oversee cohesive brand strategy, including creation and management of brand marketing portfolio assets, such as ads, brochures, flyers, mailers, banners, and merchandise
-Develop and implement marketing and campaign strategies to increase brand awareness, drive traffic, engagement, lead generation, and conversions
-Partner with operations and sales teams to create marketing and branding strategy for three acquired companies
-Create and execute social media strategy including content creation that supports demand goals and aligns with brand, increasing followers by 61%
-Develop and execute targeted email marketing campaigns to engage, nurture, and convert prospects
-Create and implement a client-facing educational newsletter to elevate customer experience, generating a digital marketing z-score of 14% higher than industry standard
-Manage website edits, as well as contribute to website redesign with agency partnership
-Establish and maintain relationships with marketing vendors, such as agencies, printers, and promotional product suppliers
Piloting Artificial Intelligence for Marketers
Marketing AI Institute / 2023
Google Analytics
Google / 2020
Google Ads
Google / 2020
Event Coordinator
Cleveland Museum of Natural History / Sept 2014 - Feb 2017
-Sell, plan and facilitate external and internal special events, including institutional events and those initiated by external clients, such as corporate events, weddings, and fundraisers, ranging from 20-800 guests
-Act as lead liaison between museum staff, vendors and event needs, ensuring contractual obligations are met
-Draft and edit content for events’ marketing materials, website, and social media pages
Graphic Design
Canva Design School / 2020
Florida International University
National Student Exchange Scholar, College of Business; Miami, Florida / Spring 2018
Check out my portfolio
I've worked with numerous companies across multiple industries to obtain a strong track record of delivering sustainable results. Rather than continuing to tell you what I can do, why not take a look for yourself? I’m proud of all my previous projects, and I believe the success I’ve managed to cultivate in the past speaks for itself. Click one of the links below to see my work samples.
Let's talk
